— Who we are
Italy reveals itself through its people.
Italy is discovered through the people who live it, the landscapes that tell its story and the traditions that are still part of everyday life. Madia was born from the desire to share this heritage with curious travellers, through authentic experiences and relationships built over time. We work with a selected network of agriturismi, rural homes, farms, family estates and small hospitality realities across Italy. Places chosen for the quality of their welcome, their bond with the territory and the people who bring them to life.
— Our approach
Every proposal starts from direct knowledge of the places and people involved.
Alongside hospitality, we select activities that tell the identity of a territory: a cellar visit with the producer, a cooking class dedicated to a local recipe, a meeting with an artisan, a walk through landscapes and stories handed down for generations.
These are experiences that let you connect with local culture in a spontaneous, personal way — leaving room for discovery and encounter.
— Who we are
A small team. Two roles.
Madia is a small team. We're not a travel agency: we offer experiences that come from direct knowledge of the places and the people, and every request is read personally.
i. Founders
Set the direction.
They look after the relationships with partner properties, producers and guides, organise the days, and read every request personally.
ii. Visual identity
Draws the sign.
Looks after Madia's image: the symbol, the graphics, the brand materials.
— Work with us
A network, not a portal.
Madia works with a selected network of agriturismi and country properties. We don't replace your website, your name, or your relationship with the guest. We bring your guests the experiences of the territory — tastings, kids' workshops, hikes and e-bike rides — booked directly with Madia.
Apply as a property →No commission, no fee. Madia earns from the experiences sold to travellers, not from you and not from your room rate.
Full visibility. Your property keeps its name, voice, and direct relationship with every guest. We sit under your Services section, by your invitation.
A different traveller. Northern European guests who book for the experience around the stay. Longer trips, lower seasonality.
Curation, hands-on. We meet the producers in person, taste the wine, walk the trails. We only offer your guests what we know first-hand.
Do you create experiences?
Producers, artisans, guides, cooks: if what you do tells the story of the territory, tell us about it. Together we'll build a proposal for the guests of our partner properties — and for whoever is passing through.
Propose an experience →— What's coming
A picnic basket.
A bottle home.
Alongside the experiences, we're preparing two things. A picnic basket of local produce for a day out. And, on request, the wine you tasted shipped to your home: it arrives about a month later, with a short questionnaire to tell us how it went.